Shyla Naitoko

Founder & Publisher

 I am a Phoenix native, entrepreneur, and marketing professional with more than 20 years of experience helping businesses build visibility, strengthen their presence, and connect with the people they serve.

Having watched the Valley grow and evolve, I have always believed that locally owned businesses are the heartbeat of the community. They are the people who create jobs, support local families, invest in neighborhoods, and give each city its unique character.

I founded TOTUS Magazine to create a meaningful bridge between local businesses and the communities around them. Through lasting print, digital visibility, storytelling, and in-person connections, TOTUS Magazine helps residents discover the entrepreneurs, services, shops, and organizations already working within their neighborhoods.

For me, supporting local is more than a slogan- it is a priority.  

My mission is to help small business owners become seen, remembered, trusted, and connected while encouraging the community to look local first.

Through TOTUS Magazine, we are building more than a publication. We are building a platform where local stories are valued, relationships are strengthened, and businesses have greater opportunities to grow.